For this project, the client wanted to see how users interacted with their landing page. I set up interactions with page elements to show in the "events" section in Google Analytics, allowing the client to see whitepaper downloads, email list subscription success, 50% scroll-throughs, and token sale button clicks.
The second part of the project involved setting up the client display advertising campaign to test out 5 different messages to promote their service. I managed their campaign, optimizing each ad group, maximizing impressions, clicks, and spend. The client was easily able to determine the winning message and get the most out of their ad spend.