Project Description

busybusy found that their target audience (the construction industry) was always on the go, and were always using their smartphones. This meant that mobile and social marketing were the top priority. Decision makers still needed assets such as ebooks and other content to help them along the buying cycle, yet needed access to these items on their terms: on the go. I worked with their team to create a campaign that utilized a mobile-optimized landing page that targeted decision makers through Facebook messenger, using a combination of customer and 3-rd party data to create lookalike audiences. This campaign generated hundreds of highly-qualified, high-value leads over 2 a month period.

Project Details