Before transitioning into my role as SEO and paid media manager at Online Image, I directed a special projects team to create a franchise-focused brand separate from the main company brand and promote that brand at a national franchise tradeshow. This brand would promote SEO/local & PPC services tailored to franchises.
The promotional campaign would consist of:
- Display and remarketing, including banner creation
- Email sequence, including graphics and copy
- 2 New Personas
- New targeted audience creation based on new personas
- A completely new website, which would include new testimonials from existing franchise clients clients
The campaign launched about 8 weeks before the trade show, and was managed and optimized by me. Year over year business saw about 50% more in sales as a result of the franchise focused branding.
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