Project Description

Before transitioning into my role as SEO and paid media manager at Online Image, I directed a special projects team to create a franchise-focused brand separate from the main company brand and promote that brand at a national franchise tradeshow. This brand would promote SEO/local & PPC services tailored to franchises.

The promotional campaign would consist of:
  1. Display and remarketing, including banner creation
  2. Email sequence, including graphics and copy
  3. 2 New Personas
  4. New targeted audience creation based on new personas
  5. A completely new website, which would include new testimonials from existing franchise clients clients
The campaign launched about 8 weeks before the trade show, and was managed and optimized by me. Year over year business saw about 50% more in sales as a result of the franchise focused branding.

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Project Details

  • Categories:

    Campaign Management
    Branding
    Lead Gen
    Paid Media
    Email Marketing

  • Project Date:

    December 11, 2018

  • Project URL:

    http://fran.marketing/